E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
Performance Max.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
AI in Marketing
Google Translate Goes Ambient – What Marketers Should Know
Google Translate now runs in the background on Android and plays through the iPhone earpiece. Here's why ambient translation matters for marketers.
Digital Marketing
Google Kills Language Targeting: What Advertisers Do Now
Google is removing the campaign-level language setting from Search and Performance Max in September 2026. Here's what changes and how to adapt.
