Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
Performance Max.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
Digital Marketing
Google Lets Connected Apps Feed AI Mode Ads
Google's October 16 privacy change lets Gmail, Photos and Drive signals influence AI Mode ads for opted-in users. Here's what advertisers can and can't control.
Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
Digital Marketing
Google Ads: Set Search Partner Spend to 0%
Google now lets advertisers cap Search Partner Network spend by share — and PMax can go to 0%. Here’s what changed and how to test it.
Digital Marketing
Google lets Shopping and PMax trade 30% ROAS for volume
Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
AI in Marketing
Google gives PMax advertisers 6 weeks to opt back out
New Performance Max campaigns will extract landing page images by default even if account-level Dynamic Images is off. Six weeks to fix your payloads.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
