AI in Marketing
Scale 4,800 AI Video Ads Without Losing Each Brand
Agencies can turn one client storyline into hundreds of native AI video ads for TikTok, Reels and AI search. Here’s the pipeline and the math.
Performance Max.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
Digital Marketing
Google Ads will auto-apply website coupons from Oct 12
Google Ads starts pulling discount offers from advertiser sites into eligible Search and Performance Max campaigns on Oct 12. Here's the opt-out and the risks.
E-commerce
Google Merchant Center: The Feed That Runs Shopping Ads
How Merchant Center controls product eligibility, feed freshness, AI visibility and Google Shopping performance in 2026.
Digital Marketing
Google Business Profile Now Feeds Gemini, Ads and Analytics
Google's free local listing now shapes Gemini answers, local ad formats and Analytics reporting. Here is what changed and what marketers should fix first.
E-commerce
2026 Holiday Search Ads: The 4-Mindset Playbook
2026 shoppers are cautious but starting earlier. This four-mindset search ads framework helps you time budgets, offers and creative for holiday revenue.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
