Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
Performance Max.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
AI in Marketing
Google Translate Goes Ambient – What Marketers Should Know
Google Translate now runs in the background on Android and plays through the iPhone earpiece. Here's why ambient translation matters for marketers.
Digital Marketing
Google Kills Language Targeting: What Advertisers Do Now
Google is removing the campaign-level language setting from Search and Performance Max in September 2026. Here's what changes and how to adapt.
Digital Marketing
Google Tests Exact and Phrase Match Ads Inside AI Mode
Google is testing text ads from exact and phrase match keywords inside AI Mode, removing the last structural barrier between keyword campaigns and AI answers.
