Digital Marketing
Google Ads API v26 Adds 15 Search Lift Metrics, PMax
Google Ads API v26 adds 15 Search Lift metrics and Local Services PMax creation. Here's the code and campaign changes to check.
Performance Max.
Digital Marketing
Customer Match in 2026: the 540-day rule and beyond
Google Customer Match now runs through one API, caps list membership at 540 days and accepts IP addresses outside Europe. Here's what to audit first.
Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
Digital Marketing
Google Ads PM: Budget and Target Changes Don’t Trigger Learning
Google Ads PM Tal Akabas says changing a stable campaign's budget or target does not reset learning. New rollouts hit promotion mode and more.
Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
Digital Marketing
LSArespond tops 2,000 users as Google bills missed LSA calls
LSArespond has passed 2,000 active users, but the story is Google's shift of Local Services Ads into Performance Max and billable missed calls.
Digital Marketing
Google Ads Allows Different Business Names Under 3 Conditions
Google Ads will allow business names to differ from destination domains in limited cases. Here are the three conditions, who's excluded, and what to check first.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
A/B Testing in 2026: Run Tests That Decide, Not Just Declare
Platform A/B tests can name a winner without proving anything. Here's how to set one up so the result actually changes your next budget, bid or creative.
Digital Marketing
AI Default Settings Put Regulated Paid Media Compliance at Risk
Default AI settings in Google Ads and Meta can rewrite approved copy, expand URLs and change creative. Here's how regulated brands stay compliant.
