Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
PPC.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
Digital Marketing
Google Ads Opens In-Account Path for Gambling Certification
Google Ads adds an in-account route for online gambling certification, rolling out from October 2026. Existing form and rules remain.
AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
Digital Marketing
Google Ads PM: Budget and Target Changes Don’t Trigger Learning
Google Ads PM Tal Akabas says changing a stable campaign's budget or target does not reset learning. New rollouts hit promotion mode and more.
Digital Marketing
Google Says Tag Gateway Lifts Demand Gen Conversions 20%
October's Demand Gen Drop pushes first-party data, but the 20% uplift rests on a footnote readers can't see and Google's own internal math.
Digital Marketing
What a 16-Term Grid Teaches About Marketing Measurement
PPC Land's latest word grid is a reminder that every marketing metric debate comes down to the denominator. Use that to settle dashboard fights.
Digital Marketing
Google Ads API plans 25 versions by end of 2027
Google Ads API shifts to two releases per month from v26, with 25 versions scheduled through 2027. Breaking changes and sunsets stay unchanged.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
