Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
Throwback.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
Throwback
Dos Equis: The Most Interesting Man in the World
The 2006 Dos Equis campaign built a parody-proof brand character whose deadpan one-liners outlasted the media buy. Here's the breakdown.
Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
Throwback
Honda Cog: The 2003 Ad That Made Engineering Go Viral
In 2003, Honda built a two-minute ad from real Accord parts, no CGI and 606 takes. Here's why it still works as product storytelling.
Throwback
Red Bull Stratos: The Jump That Turned a Drink Into Media
In 2012 Red Bull streamed a man jumping from the stratosphere. Here's how it built the film, why it spread, and what marketers can steal.
Throwback
Blendtec’s Will It Blend? How a $50 Test Became a Sales Machine
In 2006, Blendtec turned a blender demo into an early viral series by blending iPhones and golf balls—and retail sales followed.
Throwback
Evian Roller Babies: Anatomy of a 2009 Viral Ad
How Evian and BETC Euro RSCG turned CGI roller-skating babies into a global hit, a Guinness record and a masterclass in branding.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
Throwback
Cadbury Gorilla: When a Drumming Ape Reset Dairy Milk
How a 90-second gorilla drumming to Phil Collins ditched the product demo, became a word-of-mouth hit, and lifted Cadbury Dairy Milk sales.
