Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
Throwback.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
Throwback
Tata Tea Jaago Re: The Tea Ad That Woke India
How Tata Tea and Lowe Lintas turned a daily cup of chai into a wake-up call for social action—and set a benchmark for purpose-led Indian ads.
Throwback
Mauka Mauka: The Star Sports Ad That Hacked Rivalry
Star Sports' 2015 Mauka Mauka campaign turned India-Pakistan cricket rivalry into a repeatable meme engine that kept the brand in the conversation.
Throwback
Dumb Ways to Die: Metro Trains’ Viral Safety Anthem
In 2012, Metro Trains made rail safety absurdly catchy with Dumb Ways to Die—a viral song, darkly cute characters, and a game that stuck.
