E-commerce
TikTok Shop adds 9 Compass analytics tools for US sellers
TikTok Shop rolled out nine Compass analytics tools for US local sellers in October, covering ad data, subscriptions, orders, search and creator attribution.
TikTok Shop.
Social Media
Blissy’s creator network drives $797,200 in media value
Blissy reframed a silk pillowcase as a beauty product, built a creator engine, and hit $797,200 in Instagram media value. Here's the playbook.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
E-commerce
Amazon MCF: Prime Delivery and Ad Impact for D2C Marketers
Amazon MCF now offers a Prime badge at your own checkout. Here's how fast delivery lifts ad conversions, what it costs, and the data trade-offs.
E-commerce
Amazon Seller Central Now Connects eBay, Shopify, TikTok and Walmart
Amazon is unifying eBay, Shopify, TikTok and Walmart orders inside Seller Central. Here's what's live now and what marketers should watch.
AI in Marketing
How AI Helps Henkel Scale 60,000 Creator Assets
Henkel went from 300 to 400 brand assets a year to 60,000 Pravana creator posts. AI workflows now decide what to review, boost, and scale.
Social Media
TikTok Monetization in 2026: 15 Ways to Earn
Creator payouts, TikTok Shop, brand deals, and services: here’s how digital marketers and creators can build a TikTok revenue stack in 2026.
Social Media
Follower Count in 2026: Still a Door Opener, Not a Reach Promise
Follower counts still unlock monetization, verification and search features, but platforms are decoupling reach from audience size.
E-commerce
TikTok Shop Bans Package Inserts and Review-Bait Cards
TikTok Shop's new US packing rules ban promotional inserts and review-request cards, killing a free owned channel for sellers. Here's what to do next.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
