SEO
Ahrefs: Google poisons 5–20% of SEO tool SERPs
Ahrefs says Google is swapping results for suspected rank trackers on 5–20% of SERPs and now plans to clean up stored data. Here's what to check.
Author: Crazy4Marketing Desk.
Digital Marketing
Reading India’s Data Decade Through Four Archetypes
India's data decade can be read through four behaviour archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what each teaches marketers.
Digital Marketing
Meta Ads Manager Gets 7 Product-Level Metrics for Catalog Campaigns
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
Social Media
One Phone, Fourteen Fans, and India’s Pop-Culture Huddle
From a 2016 unlimited data reset to cricket huddles, finale watch parties and wedding reels, India now shares pop culture on one connection.
SEO
Google AI Overviews hit 88% of commercial keywords
Semrush tracked 400 US commercial keywords for 12 months: AI Overviews jumped from 45.75% to 88%, and 97.08% by search volume.
AI in Marketing
Jio Story: A Dal Question Becomes Every Home’s AI Habit
A familiar kitchen question shows how 5G, cloud and AI Everywhere for Everyone become everyday habits, not abstract tech.
Viral Campaigns
Motilal Oswal Think Wealth Creation Film, Broken Down
Motilal Oswal's Think Wealth Creation film uses everyday journeys to make long-term investing feel like a destination. Here's the breakdown.
SEO
Google: robots.txt Controls Crawling, Not AI Training
Google Search Central says robots.txt only governs crawl access, not AI training on collected content. What to audit now.
Digital Marketing
Substack adds 3 ways brands can unlock paywalled posts
Substack's new sponsorship formats let brands fund paid access and measure brand lift with Kantar. Here's what creators and growth teams should know.
E-commerce
Kirana to Cloud: The Khata Book Wakes Up in the Cloud
From a paper khata to cloud records, small shops now turn regulars into habits they can act on. A Jio Story on memory, service and the new kirana.
