Viral Campaigns
Motorola’s AI festive ad turns phone specs into celebration
Motorola’s 100% AI-created festive film reworks a Bollywood classic to sell three phones during Flipkart’s Big Billion Days, with prices from Rs 16,999.
Author: Crazy4Marketing Desk.
Growth Hacking
Only 10.15% of AI Citations Point to Brand Sites
Most content dies in 48 hours. Foundation's 2026 research shows only 10.15% of AI citations point to brand-owned domains—here's how to build a distribution engine that compounds.
New Ads
Nikon India Courts Video Creators With The Creator’s Cut
Nikon India’s 360-degree campaign sells the final cut, not the capture: the ZR brings RED cinema tech, 6K RAW and 32-bit float audio to creators.
Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
SEO
Google’s Next Ranking Update: 6 Precedents Point to Change
Google's next core update may follow a spam cleanup and reward pages built around user satisfaction, interactive content and authentic authorship.
New Ads
Crocs Feel It All turns KL Rahul’s feed into festive style
Crocs India's social-first Feel It All film uses KL Rahul's feed as a dhoom scroll through four festive personalities and the brand's holiday capsule.
Digital Marketing
2026 midterms outspend 2024 presidential race by $400M
AdImpact projects $11.6bn in 2026 midterm political ad spend, topping 2024's presidential race. CTV passes cable and podcast ads jump 42%.
Throwback
Burger King Whopper Freakout: Rage That Built Brand Love
In 2007, Burger King hid cameras and told customers the Whopper was discontinued. The resulting fury became an early viral marketing masterclass.
Digital Marketing
Comcast’s TV + streaming 2X ROAS claim needs a closer look
Comcast Advertising says pairing TV with streaming doubled incremental ROAS in H1 2026. The missing context matters for media buyers.
Throwback
CRED’s Indiranagar ka Gunda: When Bill Payments Became a Flex
Jim Sarbh's menacing monologue turned a credit card bill payment app into an exclusive club. Here's why the 2020 CRED ad still works.
