Throwback
Google Parisian Love: The Search Ad That Told a Love Story
How Google's 2010 Super Bowl spot 'Parisian Love' turned a search bar into an emotional story engine and changed Super Bowl advertising.
Author: Crazy4Marketing Desk.
Digital Marketing
Sixteen Terms That Expose a Marketing Training Gap
PPC Land's 16-term sorting exercise exposes how marketing teams assume stack fluency but rarely teach it. Here's how to close the gap.
Digital Marketing
Reddit’s $762M Ad Business Gets a Third Suitability Check
Zefr is bringing AI brand-suitability measurement to Reddit ads, but the announcement leaves launch dates, pricing and pre-bid vs post-bid unclear.
Digital Marketing
VML Sydney’s AI optometry work lands LIA Bronze
VML Sydney adds a Health & Wellness Bronze at LIA 2026 for 'Magnif-eye', an AI-powered experience for 1001 Optometry, after Silver and Bronze in Digital.
Digital Marketing
Winterberry: Only 9% of Brands Excel at Unified Measurement
Winterberry's survey of 121 senior US marketers finds 83% prioritize cross-channel spend, but only 9% excel at unified measurement.
AI in Marketing
Meta’s $59.36B ad quarter lets Muse skip ads
MBI Deep Dives argues Meta's Muse may never run ads - its shopping trips can still feed Instagram and Facebook retargeting. Here's why that matters.
Digital Marketing
DV360’s Brand Safety Reset and the 15% Platform Fee
Google's DV360 replaced its brand safety controls and is resetting line items. Here's how the 15% fee and SDF deadlines affect programmatic buys.
Viral Campaigns
Bakers Delight’s Pure Delight: 45 Years of Warm Moments
Bakers Delight and HERO shift Keep it Real from product proof to emotional truth, celebrating the small moments around warm bread.
AI in Marketing
Ahrefs: 7% of AI-Using Marketers Publish Unedited AI Content
Ahrefs' 2026 survey finds 93% of marketers use AI, 89% review it manually, but 7% publish mostly unedited AI. Here's how to respond.
SEO
Google: Core Update Recovery Takes 3–6 Months
Google's Gary Illyes shared timing ranges for crawling, indexing and recovery: 20 hours for new URLs, 30 days for known ones, and 3-6 months for core updates.
