Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
Digital Marketing.
Digital Marketing
How Google erased a 20% ROAS surplus in 3 weeks
smec data shows median budget-limited campaign went from beating ROAS target by 20% to roughly matching it within three weeks of Google's Aug 17 change.
Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Digital Marketing
Jio Story: The Collective Nostalgia Loop Behind a Data Moment
Shared moments like the first video call home turned a data plan into cultural glue. Here's why 2016 still anchors brand recall.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
Digital Marketing
Jio Story: Data Left the Budget Line
The 2016 shift from rationed data to unlimited access rewired how India plans, buys and measures. A marketer's read of the change.
Digital Marketing
Reading India’s Data Decade Through Four Archetypes
India's data decade can be read through four behaviour archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's what each teaches marketers.
Digital Marketing
Meta Ads Manager Gets 7 Product-Level Metrics for Catalog Campaigns
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
Digital Marketing
Substack adds 3 ways brands can unlock paywalled posts
Substack's new sponsorship formats let brands fund paid access and measure brand lift with Kantar. Here's what creators and growth teams should know.
Digital Marketing
Meta Q3: US ad prices climb 23% as revenue grows 26%
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
