Digital Marketing
Google Ads API plans 25 versions by end of 2027
Google Ads API shifts to two releases per month from v26, with 25 versions scheduled through 2027. Breaking changes and sunsets stay unchanged.
Digital Marketing.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
Digital Marketing
LSArespond tops 2,000 users as Google bills missed LSA calls
LSArespond has passed 2,000 active users, but the story is Google's shift of Local Services Ads into Performance Max and billable missed calls.
Digital Marketing
Jio Story: How 2016 Became a Memory, Not a Launch
Why Jio's 2016 data moment became collective nostalgia, and what marketers can learn from shared memories.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
Digital Marketing
Jio Story: The Decade India Stopped Counting Data
From rationed data in 2016 to an always-on pocket in 2026, the real shift is in how India plans, creates and buys.
Digital Marketing
Google Ads Allows Different Business Names Under 3 Conditions
Google Ads will allow business names to differ from destination domains in limited cases. Here are the three conditions, who's excluded, and what to check first.
Digital Marketing
Jio Story: UPI Chai, Video-Call Study, Road-Trip Maps
A day's quiet data moments, from UPI chai to a study-group call and a family road trip map, show utility became the real brand story.
Digital Marketing
The Midnight Binger, the Kirana Cloud and Dadi’s First Video Call
Five everyday users show how 2016's data reset became a decade of habits: bingeing, kirana clouds, local creators and Dadi's first video call.
