Digital Marketing
90% of Deal IDs Fail to Scale. Exemptions Fix That
Deal exemption removes a negotiated programmatic deal from rules built for the open auction. Here's how it works in DV360, Ad Manager and Prebid.
Digital Marketing.
Digital Marketing
Jio Story: 2016 vs Today in One Ordinary Day
The shift from rationed data and cyber cafes to an always-on pocket changed how India works, shops and creates.
Digital Marketing
72% of Marketers Can’t Activate First-Party Data
Data activation turns CRM segments into audiences Google, Meta or a DSP can use. Here's where match loss, consent and refresh windows bite.
Digital Marketing
EU Draft Cuts Cookie Consent Wait from Six to Four Months
A new EU Council draft shortens cookie re-ask windows, adds a contextual ad measurement exemption, and reshapes GDPR for ad tech.
Digital Marketing
More than 480 million publisher pages blocked by Google in 2025
A MonetizeMore webinar warns that invalid traffic can erase unpaid Google ad revenue overnight. Here's what publishers should watch.
Digital Marketing
Google’s Prediction Ad Ban Hits Fifth State: Connecticut
Google's prediction market ad ban hits Connecticut immediately, making it the fifth excluded state. Here's what marketers must update.
Digital Marketing
Google Ads Opens Colombia Lottery Ads as List Reaches 8
Google Ads will let CNJSA-authorized lottery operators in Colombia advertise online from October 21. Certification timing and compliance are tight.
Digital Marketing
Social ad spend to hit $394.6bn in 2026: WARC
WARC sees 2026 social ad spend jumping 21.3% to $394.6 billion, as social, search and retail media capture 92% of new money.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
