Digital Marketing
Partnership Ads Reach $10B Run-Rate: The 2026 Playbook
Meta's partnership ads hit a $10B revenue run-rate in Q1 2026. Here's how the format works, where it falls short, and what to watch.
Digital Marketing.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
Digital Marketing
The Y unites 11 associations under one brand platform
The Y Australia launches 'It Starts Here', a unified national brand platform created with Think HQ, bringing 11 member associations under one idea.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
Digital Marketing
Amazon DSP adds no-code brand penetration maps in 9 markets
Amazon Ads now offers pre-built brand penetration indices in nine countries—no AMC setup, weekly refresh, and ad-group-level activation. Here's why it matters.
Digital Marketing
Jio Story: How Shared Memories Compound Brand Nostalgia
Shared memories outlast ad campaigns. Here's why the first video call home became collective nostalgia and what it teaches marketers about brand memory.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
