Digital Marketing
HubSpot Cuts 660 Jobs to Reorganize Around Outcomes
HubSpot is cutting ~7% of staff (nearly 660 roles) and reorganizing around customer outcomes—here's what it means for marketers and agencies.
Digital Marketing.
Digital Marketing
Shared Memory Is the Brand Work Behind a Data Moment
Why 'my first video call home' and the 2016 unlimited data moment became collective nostalgia—and how marketers can build on shared memories.
Digital Marketing
Zeta Global Buys Digital Audience After 44% Revenue Jump
Zeta Global's third data deal in two years targets European identity and activation. Here's why marketers should care about match rates and market access.
Digital Marketing
ID5 Sells TrueData Audience Business 11 Months After Buying It
ID5 sells the TrueData audience data business and brand 11 months after acquiring it, sharpening its neutral identity pitch. Here's what changes for buyers.
Digital Marketing
Jio Story: The Everyday Shift From Data Rationing to Ambient Access
How Jio's 2016 move turned data rationing into ambient access, reshaping daily habits and what marketers should measure today.
Digital Marketing
Which Jio Data Persona Are You After a Decade of Unlimited?
Four data personas explain India’s always-on decade: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here’s how marketers can plan for them.
Digital Marketing
Uber Eats’ long-term brand bet wins Australia’s Grand Effie
Special Australia and Uber Eats won the Grand Effie and Effective Agency of the Year, while seven Gold Effies honoured brand-building work in Sydney.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
Digital Marketing
Budget Is the New Quality Score in Google Ads
Google's August 17 change makes budget-limited Target CPA and ROAS campaigns drift back to targets. Here's what that means for efficiency and spend.
Digital Marketing
Google’s GTM Update Means One Extra Event for Wildcard Triggers
Google's October 8 GTM update adds a new gtag.config dataLayer event. Here's how that extra event changes wildcard trigger behavior.
