Digital Marketing
Jio Story: Chai, Class and a Road Trip on One Data Day
From UPI at the chai stall to video-call study groups and maps on a road trip, Jio's data decade made connectivity disappear into the day.
Digital Marketing.
Digital Marketing
Washington top court shields Meta Pixel on automated pages
Washington's top court says automated search pages are not wiretaps, narrowing Meta Pixel risk. Live chat and AI remain open.
Digital Marketing
Data Saver, Binger, Kirana Owner and Dadi’s First Video Call
The data saver, the binger, the kirana owner, the creator and Dadi's first call: how Jio's daily habits outgrew the data meter.
Digital Marketing
Why 48% of Marketers Doubt Their Reach Data
Audience overlap analysis uncovers double-counted reach. The same 50,000 people can look like 25%, 2.5% or 2.3% depending on the denominator.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
Digital Marketing
EU Council Draft Cuts Cookie Re-Prompt Wait to 4 Months
EU ambassadors vote October 11 on a Digital Omnibus that would cut cookie re-prompt waits to four months and add a narrow contextual ad measurement exemption.
Digital Marketing
Safari 27 blocks universal IDs. Here’s your move.
Apple's iOS 27 Safari now blocks domains behind UID2, ID5 and RampID. Here's how marketers should rebuild reach without cookie syncing.
Digital Marketing
When 6x ROAS Is Actually 1.5x: Explaining iROAS
Reported ROAS flatters media. iROAS estimates only the sales ads actually caused. Here's how to read the number, the tests behind it and the break-even point.
Digital Marketing
Lookalike Audiences: A ‘Fair’ Model Still Skewed 91.2% Women
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.
Digital Marketing
Meta Pixel + CAPI Cuts Cost Per Result 17.8%
The Meta Pixel is now one half of a measurement pair. Here's how the 2026 AI upgrades, one-click Conversions API and privacy rules change your setup.
