Digital Marketing
Jio Story: UPI, Video Calls and Maps in One Normal Day
From a chai stall UPI ping to a study group video call and highway maps, data became an invisible daily utility. Here's what marketers should see.
Digital Marketing.
Digital Marketing
9 Productivity Tools That Save Marketing Teams Hours in 2026
From scheduling and design to analytics and focus, here are nine tools worth a spot in your 2026 marketing stack — and how to avoid tool sprawl.
Digital Marketing
Five Human Routines Behind Jio’s Data Reset
From midnight binges to a kirana's first digital khata, five routines show how India's data question moved from cost to use.
Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
Digital Marketing
IAB Tech Lab pushes server-side ad stack after Safari block
Safari's block on The Trade Desk's ad domain has IAB Tech Lab urging publishers to move ad logic off the browser. Here's what changes.
Digital Marketing
16 Marketing Terms That Sound Friendlier Than They Are
PPC Land's new grid game hides 16 marketing terms in four groups of four. It skews search and legal, and one group rewards long memory.
Digital Marketing
Audience Measurement: When One Ratings Point Costs $39 Million
Audience measurement decides what your ads cost. Here's how panels, census data and hybrids work, and why one ratings point can mean $39 million.
Digital Marketing
Google Adds 14 API Methods for Analytics User Groups
Google added 14 methods to its Marketing Platform Admin API for user groups, membership and org roles, automating Analytics access control.
Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
