Digital Marketing
The Psychology Behind a Nation’s Video Call Memory
Why the first video call home felt personal but became collective nostalgia—and how shared memories turn into durable marketing assets.
Digital Marketing.
Digital Marketing
Meta Advanced Matching: Attribution Gains Meet Privacy Risk
Meta's advanced matching turns hashed emails and phones into attribution keys. But regulators say hashes aren't anonymous. Here's how to use it safely.
Digital Marketing
2016 to Today: The Everyday Shift From Data Scarcity to Normal
In 2016 data was rationed and the cyber cafe timer ruled. This Jio Story maps the quiet shift to a phone in every pocket and what marketers can learn.
Digital Marketing
Paying Global Creators? The 1.6% Trap to Watch
How to pay influencers in multiple countries: contractor contracts, W-9 vs W-8BEN, and the 1.6% exchange-rate trap brands keep missing.
Digital Marketing
Data Saver, Binger, Hotspot, Reel Royalty: Jio’s Data Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty show how India's data habits changed after Jio's 2016 Welcome Offer.
Digital Marketing
WPP names Tyler Turnbull to lead WPP Creative
WPP has hired McCann Global CEO Tyler Turnbull to run WPP Creative from early 2027, signaling a bigger bet on integrated agency services.
Digital Marketing
A/B Testing in 2026: Run Tests That Decide, Not Just Declare
Platform A/B tests can name a winner without proving anything. Here's how to set one up so the result actually changes your next budget, bid or creative.
Digital Marketing
Jio Story: The Normal Day That Runs on Invisible Data
A chai stall takes UPI, a study group meets on video and a family road trip runs maps and music—data now hides in the everyday.
Digital Marketing
The Data Saver, the Binger, the Creator and Dadi’s Call
From midnight binge watches to a grandmother's first video call, four everyday users show how India stopped asking what data costs and started asking what it can do.
Digital Marketing
Cloudflare Strips AI Opt-Outs From 118 Sites
HasData re-ran 10,894 domains after Cloudflare's September 15 update and found 118 sites lost their managed AI-training opt-outs in robots.txt.
