Digital Marketing
Taboola’s Realize ID Claims 2.4x Lift Without Key Details
Taboola's Realize ID claims up to 2.4x conversion efficiency, but the metric, baseline and data handling remain unclear. What should marketers ask first?
Digital Marketing.
Digital Marketing
Typeface Pushes Brand Rules Into ChatGPT and Claude
Typeface's Arc release turns brand guidelines into rules that work inside ChatGPT and Claude, then routes Google Ads results back into creative.
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
Digital Marketing
Cookie Syncing: The Hidden Handshake Behind Programmatic IDs
Cookie syncing maps one vendor's browser ID to another's via pixels and redirects. Here's why it lifts CPMs, leaks signal, and how to audit it.
Digital Marketing
Netflix Sets March 1, 2027 for Nine EMEA Ad Markets
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.
Digital Marketing
Mobile ad IDs: the fragile backbone of app marketing
What a MAID is, how IDFA and GAID power in-app targeting and measurement, and why regulators and platform changes are reshaping mobile ad tracking.
Digital Marketing
Amazon DSP Opens Self-Service in 5 New Countries
Amazon Ads opens its DSP console to Belgium, Poland, Singapore, Egypt and South Africa. Here's what regional buyers should check before launch.
Digital Marketing
Seller-Defined Audiences Become Curated Audiences: A Marketer’s Guide
PPC Land's explainer breaks down seller-defined audiences, now called Curated Audiences: how taxonomy codes move in bid requests and what marketers should verify.
Digital Marketing
Identity Resolution: Why Match Rate Isn’t Accuracy
New tests show IP identity links are often wrong, and weak resolution can make a $1.50 ROAS measure $0.43. Here's what marketers should ask.
Digital Marketing
Smartly Adds LinkedIn Ads for AI Creative and Video
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
