Digital Marketing
YouTube Chart Flip Shows One-Week Hits Aren’t Trends
A 154.9M-view debut fell 78.9% in one week. YouTube's latest chart reversal shows media buyers why rank is not the same as momentum.
Digital Marketing.
Digital Marketing
McDonald’s Pilots Third-Party Ads at 450 Drive-Thrus
McDonald's is testing third-party ads on digital order boards in 450 US drive-thrus as it eyes a billion-dollar retail media business.
Digital Marketing
Creative Is the Last Lever Marketers Still Control
A new PPC Land explainer maps the creative asset from file to impression — and shows why only 3.6% of marketers actively optimize the thing they say matters most.
Digital Marketing
Facebook’s Own Data Exposes the 3x Ad Measurement Gap
Why your reported ROAS may be a modeled guess: Facebook's own experiment data shows observational lift estimates missing by 3x or more.
Digital Marketing
Martech in 2026: Bigger Landscape, Shrinking Budget Share
Martech is taking a smaller share of marketing budgets, but first-party data makes the stack more critical than ever. Here's what changed.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
Digital Marketing
Adthena Tool Diagnoses Why Search CPCs Spike
Adthena's Decision Intelligence pairs your Google Ads account with competitor auction data to rank fixes for rising CPCs and falling conversions. Here's what marketers should know.
Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
