Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
Digital Marketing.
Digital Marketing
PPC Land Game Shows What Happens When Four Desks Never Talk
PPC Land's latest game turns a client brief landing on four desks that never talk into a warning about silos, wasted budget and broken campaigns.
Digital Marketing
Growth Marketing Is Now a Mainstream Career Track in India
India is seeing thousands of roles with 'growth' in the title. Here is what the shift means for marketers, students and hiring teams.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
Digital Marketing
Lead Scoring Is Now a Bidding Signal, Not Just a Sales Filter
Lead scoring has moved from a CRM hand-off rule to a paid media bidding signal. Here's what performance marketers need to do differently.
Digital Marketing
IP Targeting Misses Fashion Battle’s Real Audience by 31 Points
NumberEight's report finds IP and household-level data return near 50/50 gender splits, missing a 31-point gap in Fashion Battle's real audience.
Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
Digital Marketing
Finance Watch: 58% of Finfluencer Posts Fail Risk Warnings
Finance Watch reviewed 59 finfluencer posts and 24 banking apps across four EU countries. Weak risk warnings and dark patterns are now in regulators' sights.
