Digital Marketing
What Click-Through Rate Actually Measures in 2026
CTR is no longer a simple clicks-to-impressions ratio. Here's how Google, Meta, programmatic and AI search now define and price it.
Digital Marketing.
Digital Marketing
India’s AdEx Goes Digital-First: 60% Share by 2026
India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.
Digital Marketing
Infillion Buys Foursquare to Close Ad-to-Store Loop
Infillion’s Foursquare acquisition combines 16 billion check-ins with Catalina purchase data to bridge digital ads and real-world outcomes.
Digital Marketing
Publisher Ad Servers: The Final Decision in Ad Tech
How the ad server picks the winning ad, why Google controls over 90% of publisher serving, and what the 2026 remedies mean for measurement and costs.
Digital Marketing
DFP Explained: What Google Ad Manager’s Ad Server Does
DFP still shapes how publishers pick winning ads. Here’s how ad server priorities, dynamic allocation and 2026 court rules affect your stack.
Digital Marketing
viral.app Review: UGC Tracking, Payouts, and Creator Ops
viral.app shifts UGC tracking from follower counts to post performance, CPM rules and global payouts. Here's what growth teams need to know.
Digital Marketing
Win CPM: The Real Programmatic Metric You Should Track
Win CPM shows what you actually paid per thousand impressions, not what you bid. Here's why that gap matters for programmatic buyers in 2026.
Digital Marketing
Prebid Explained: The Open-Source Ad Auction Standard
Prebid is the free, open-source toolkit behind programmatic header bidding. With Google now ordered to open AdX and DFP to it, here's what changes.
Digital Marketing
Why Most Creator Ambassador Programs Underdeliver
Reach and engagement don't prove a creator ambassador changed behavior. Use the participation test to build programs people return to.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
