Digital Marketing
Why Your CRM Is Now the Core of Paid Media
CRM is no longer just sales software. It now feeds hashed audiences and offline conversions to Google, Meta and TikTok ads.
Digital Marketing.
Digital Marketing
View-Through Conversions: What Marketers Must Know in 2026
View-through credit can inflate or hide performance depending on platform windows and ranking rules. Here's what digital marketers need to know.
Digital Marketing
Conversions API: What Server-Side Tracking Changes for Marketers
CAPI sends purchase and lead events directly from your server to ad platforms. Here's how matching, deduplication and consent actually work.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
Mine Competitor Reviews to Write Better PPC Ads
Negative reviews reveal customer pain points. Use AI to turn competitor complaints into validated PPC ad tests and landing page messages.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
Digital Marketing
Google Suspended 38x More US Ad Accounts Than TV Advertisers
A TV trade group says Google suspended 3.3 million US ad accounts in 2025, versus 86,800 TV brand advertisers. Here's what marketers should question.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
Digital Marketing
Fairing Beta Adds Named Sources to Post-Purchase Surveys
Fairing's Advanced Attribution beta adds a follow-up question to post-purchase surveys, turning channel answers into named podcasts, creators and AI prompts.
