Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
Digital Marketing.
Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
Digital Marketing
Taboola Extends Goal.com Deal Through December 2028
Taboola will keep powering recommendations and header bidding on Goal.com through December 2028, locking in 125M monthly football visits.
Digital Marketing
Why Supply Paths Decide Where Your Ad Budget Actually Goes
Programmatic supply paths determine fees, latency and match rates. Here's how direct and resold routes change your ad budget's working media.
Digital Marketing
Recoup Rate: What Budget Migration Actually Shows
A new metric shows how much ad money leaving linear TV actually returns to broadcasters' streaming platforms—and why the UK lags the US.
Digital Marketing
EU Rivals Warn Google Shopping Box Risks 93,000 Merchants
Twelve comparison shopping companies warn Brussels that a closed Google Shopping box could force 93,000 merchants back to Google's own ads.
Digital Marketing
Azerion Brings 82,000-Cell Cookie-Free Targeting to Germany
Azerion and microm link 82,000 PLZ-8 cells to Hawk DSP, letting German advertisers buy cookie-free across DOOH, CTV, audio and mobile.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Digital Marketing
Revenue Per Session: The Metric That Exposes RPM Blind Spots
Revenue per session reveals what page RPM hides: how much value each visit actually generates. Here’s why publishers and e-commerce teams are switching.
