Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
Digital Marketing.
Digital Marketing
Chrome Puts Ad Load on Public Record
Google Chrome adds four experimental ad load metrics to CrUX. Advertisers and publishers now have free, real-user data on clutter and weight.
Digital Marketing
Google Adds Four New Ad Experience Metrics to CrUX
Google's experimental CrUX metrics now track ad count, density, CPU weight, and network weight. Here’s how marketers can use the data.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
Digital Marketing
Google Trends Is Not a Volume Tool. Use It Like This
Google Trends scores relative interest from 0–100, not absolute search volume. Here’s how to read the index and avoid costly marketing mistakes.
Digital Marketing
LG TV Sent Street-Level Location to Ad Arm 20 Times a Minute
Gamers Nexus fired back with new packet captures: LG TV sent street-level location to its ad arm 20 times per minute over HDMI. For CTV marketers.
Digital Marketing
Pinterest Bans Binary Options Ads in Scam Crackdown
Pinterest's rewritten ads policy takes effect November 12, banning binary options, synthetic media misrepresentation, scam tooling and fake shopfronts.
