Digital Marketing
Jio Story: What 2016’s Welcome Offer Taught Marketers
The 2016 launch did more than give away data. It changed the question from cost to possibility—and gave marketers a new brief.
Digital Marketing.
Digital Marketing
Jio Story: 524M+ Customers Into the Unmetered Everyday
The cyber cafe queue closed quietly. Here's how the shift from rationed data to an always-on default rewired Indian consumer habits and marketing.
Digital Marketing
Four Jio-Era Data Selves, One Targeting Map
Meet the Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. These four data selves now shape how India discovers, shares and creates.
Digital Marketing
Meta Pixel’s new default lands 15 days before Black Friday
Meta's on-device Pixel measurement switches on automatically Nov 12, adding conversions to Ads Manager. Here's what to audit before Black Friday.
Digital Marketing
Jio Story: The Daily Utility Loop Hiding in Plain Sight
From a chai stall payment to a study call and a road-trip map, a normal day shows what data utility means for marketers.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Digital Marketing
Jio Story: Five Small Habits Behind India’s Data Life
The saver, the binger, the kirana owner, the creator and Dadi's first call show how Jio's story became a set of ordinary daily habits.
Digital Marketing
8,000% ROI in One Month Wins ADSQUIRE PPC Agency of the Year
Search Engine Land named ADSQUIRE its 2026 PPC Agency of the Year after a legal campaign returned 8,000% ROI on $4,000 in ad spend in one month.
Digital Marketing
Google Ads Expands High-Value Bidding to Shopping Campaigns
Google Ads brings High Value acquisition to Shopping and expands retention modes across Search, Shopping and Performance Max. Here's what to test.
Digital Marketing
Why ‘My First Video Call Home’ Became Everyone’s Memory
Why the 2016 data moment and the first video call home work as collective nostalgia—and how shared memories become brand shortcuts.
