Digital Marketing
Offline Marketing Is Back: Why Hoardings Beat Banners
Rising CPMs and ad fatigue are pushing brands back to hoardings, print and live events. Here's how to stitch offline moments into a digital-first funnel.
Digital Marketing.
Digital Marketing
Microsoft Ads Drops Max CPC From New Automated Campaigns
From Oct. 1, Microsoft Advertising kills Max CPC on new standalone automated bidding campaigns. Here's what changes and how to prep before the holidays.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
Digital Marketing
FouAnalytics Spotlights the Practitioners Behind the Work
FouAnalytics has launched a weekly LinkedIn Practitioners Spotlight to recognise hands-on marketers, arguing human judgment matters more in the AI era.
Digital Marketing
Brand Safety In 2026: Build The Policy Before The Crisis
Deepfakes, bot swarms and 90% programmatic buying make brand safety a workflow problem. Here's the internal policy framework enterprise teams need in 2026.
Digital Marketing
Your Attribution Report Is More Modeled Than You Think
Signal loss shrank observable data while dashboards got more confident. Here's how to tell measured from modeled — and stop defunding channels that actually work.
Digital Marketing
GoodFirms Maps the 2026 Agency Landscape in 5 Key Markets
GoodFirms analysed 31,000+ digital marketing agencies across the US, India, UK, Canada and Australia. Here is what it means for agencies and buyers in 2026.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
Digital Marketing
Super Bowl 61 Ad Trends: Booze, Romance and Female Gaze
Disney sold out Super Bowl LXI inventory by August 3. Here are the trends shaping 2027's Big Game ads and what growth teams should do about them now.
