Digital Marketing
Jio Story: The Welcome Offer Rewired India’s Data Defaults
The 2016 Welcome Offer wasn't just free data. It changed the question India asked about connectivity and reset marketing's rules.
Digital Marketing.
Digital Marketing
When Data Stopped Living on a Recharge Slip
From nightly data rationing to an always-on pocket: how a 2016 reset changed Indian routines, retail and creative output.
Digital Marketing
Why Hitting Google Ads Targets Can Stall Business Growth
Smart Bidding can hit tCPA or tROAS while revenue stays flat. Here is why the target box became an instruction, not a suggestion.
Digital Marketing
Which One Are You After 11 PM? India’s Four Jio Data Types
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's data decade created four marketing-ready behaviours.
Digital Marketing
AudioGo links audio ads to InMarket’s 200M+ consumers
AudioGo advertisers can now track incremental store visits and iROAS with InMarket pixels. Here's what the deal includes and leaves open.
Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
Digital Marketing
Jio Story: The Quiet Utility Layer Behind Ordinary Days
From UPI at a chai stall to study calls and road-trip maps, the invisible data layer that now powers India's most ordinary moments.
Digital Marketing
Jio Story: Five Faces of India’s Data Habit
The data saver, midnight binger, kirana owner, first-gen creator and Dadi on a video call reveal the shift: data stopped being the cost.
Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
