E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
E-commerce.
E-commerce
Kirana to Cloud: The Khata Book Becomes a Customer Engine
The khata book is giving way to cloud ledgers. What changes for small shops, regular customers and the marketers watching local commerce.
E-commerce
Google Search Adds Information Agents and Universal Cart
Google is turning Search into an agentic shopping hub. Here's what Universal Cart, information agents and UCP mean for performance marketers.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
The khata book is becoming a live customer feed. Inside the shift from pencil and trust to cloud-led reorders and hyperlocal first-party data.
E-commerce
Kirana to Cloud: The Khata Book Wakes Up in the Cloud
From a paper khata to cloud records, small shops now turn regulars into habits they can act on. A Jio Story on memory, service and the new kirana.
E-commerce
Kirana to Cloud: The Shop’s Memory Goes Digital
How the corner shop's khata became a cloud memory, and why the next growth layer is local intelligence rather than another ledger.
E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
E-commerce
Kirana to Cloud: The Shop That Reads Its Own Data
The khata book is moving to the cloud. Here's what changes for small shops, their customers and the marketers watching local data.
E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
The khata book used to be a shopkeeper's memory. Here's what changes for the counter, the customer, and the marketer when it moves to the cloud.
E-commerce
Kirana to Cloud: The Shop That Stopped Forgetting
Small shops are moving from the cloth-bound khata to cloud ledgers. Here's what changes at the counter for shopkeepers and customers.
