E-commerce
Amazon Cuts Single-Use Plastic to 37% of US Shipments
Amazon swapped plastic mailers for stretchy paper and halved single-use plastic in a year. Here's what the packaging shift means for D2C brands and sellers.
E-commerce.
E-commerce
HiveMinds Wins Nike India E-commerce Media Mandate
Madison HiveMinds has bagged Nike's India e-commerce media mandate, pegged at Rs 10-12 crore. Here's why the marketplace-led win matters for growth teams.
E-commerce
Amazon Launches B2B-Only Deals Across 10 Marketplaces
Amazon's new Business Deals let sellers discount to 11 million registered business accounts, but only if a Business Price exists. Here's what to check first.
E-commerce
Shopping Ad CTR Is Rising Because Impressions Are Falling
Shopping ad CTRs are climbing while impressions slide. Mike Ryan's analysis suggests AI Overviews may be reshaping which queries even get ads.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
E-commerce
TikTok Shop Bans Package Inserts and Review-Bait Cards
TikTok Shop's new US packing rules ban promotional inserts and review-request cards, killing a free owned channel for sellers. Here's what to do next.
E-commerce
Alibaba’s Causal Ranking Model Lifts GMV 0.36% in Live Test
Alibaba researchers trained search ranking against causal effect, not prediction, and reported a 0.36% GMV lift in a 41-day live A/B test. Here's why it matters.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
E-commerce
Why Your 3PL Now Decides What Your Ads Can Promise
A PPC Land explainer on third-party logistics shows why warehouse location now sets your delivery estimate, badge eligibility and ad performance.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
