Throwback
Evian Roller Babies: Anatomy of a 2009 Viral Ad
How Evian and BETC Euro RSCG turned CGI roller-skating babies into a global hit, a Guinness record and a masterclass in branding.
Throwback.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
Throwback
Cadbury Gorilla: When a Drumming Ape Reset Dairy Milk
How a 90-second gorilla drumming to Phil Collins ditched the product demo, became a word-of-mouth hit, and lifted Cadbury Dairy Milk sales.
Throwback
Burger King’s Whopper Detour: The 1-Cent Masterstroke
In 2018, Burger King geofenced McDonald’s and unlocked 1-cent Whoppers, turning competitor foot traffic into app downloads.
Throwback
Whassup? The Budweiser Ad That Made a Greeting Global
How Budweiser and DDB Chicago turned a mundane “Whassup?” into a 1999 global catchphrase and a masterclass in repeatable creative.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
Throwback
Nike Dream Crazy: When a Boycott Became a Growth Engine
In 2018, Nike made Colin Kaepernick the face of Just Do It's 30th anniversary—and turned boycott threats into earned media.
Throwback
Tata Tea Jaago Re: The Tea Ad That Woke India
How Tata Tea and Lowe Lintas turned a daily cup of chai into a wake-up call for social action—and set a benchmark for purpose-led Indian ads.
Throwback
Volkswagen The Force: A Viral Marketing Blueprint
How a tiny Darth Vader and a remote-started Passat became the Super Bowl ad that taught brands to launch early and let product deliver the payoff.
