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Mauka Mauka: The Star Sports Ad That Hacked Rivalry

Star Sports' 2015 Mauka Mauka campaign turned India-Pakistan cricket rivalry into a repeatable meme engine that kept the brand in the conversation.

Crazy4Marketing Desk · September 25, 2026 · 3 min read

Star Sports Mauka Mauka: The Rivalry Ad That Became a Meme

Dumb Ways to Die: Metro Trains’ Viral Safety Anthem

In 2012, Metro Trains made rail safety absurdly catchy with Dumb Ways to Die—a viral song, darkly cute characters, and a game that stuck.

Crazy4Marketing Desk · September 24, 2026 · 3 min read

Metro Trains Melbourne: Dumb Ways to Die