AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
AI in marketing.
Digital Marketing
Meta’s creator ads hit $15bn run rate, up 97%
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
AI in Marketing
What Mummy’s Dal Question Teaches Marketers About AI
5G, cloud and AI Everywhere explained through a familiar request: Mummy asking for a dal recipe, and the marketing habits behind it.
Digital Marketing
Salesforce to Buy Braze for $5.66B in Cash
Salesforce has signed a deal to acquire Braze for about $5.66 billion, putting two Gartner marketing hub leaders under one roof. Here's what it means.
E-commerce
Kirana to Cloud: The Shop’s Memory Goes Digital
How the corner shop's khata became a cloud memory, and why the next growth layer is local intelligence rather than another ledger.
Digital Marketing
Jio Story: The Everyday Utility Layer India Runs On
Inside India's daily utility layer: UPI at the chai stall, study calls and maps on a road trip—what marketers learn when data stops being the story.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
AI in Marketing
Jio Story: The Future, Explained as a Dal Query
How Jio's 5G, cloud and AI Everywhere for Everyone turns a mother's dal question into the clearest marketing brief: sell the task, not the tech.
AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
