SEO
Google Proves One Model Can Rank Without an Index
Google researchers proved a single model can rank documents without an index. Here's why that could erase page two and reset SEO measurement.
AI search.
SEO
37.1% of AI Overview Citations Also Rank Top 10 Organically
New Ahrefs data shows 37.1% of AI Overview citations also rank in the top 10 organically. Here's what to keep and cut in link building for 2027.
SEO
SEO Budgets Fail When You Measure Everything as Traffic
SEO teams pitch the same technical work twice—once as SEO, once as GEO. Reclassify budgets by economic purpose: revenue generation, protection, infrastructure, experiments.
AI in Marketing
83.4M Daily AI Crawls Are Rewriting Your Website’s Job
Bluehost's 90-day data shows 83.4M daily AI crawls. Here's why AI search is changing your website's job, not replacing it.
SEO
Only 3.1% of retrieved pages get cited in AI answers
Only 3.1% of pages pulled into ChatGPT conversations are cited. Here is what GEO means for search marketers, which tactics hold up, and what to ignore.
SEO
What 350,000 Locations Reveal About AI Search
SOCi's 2026 Local Visibility Index analyzed 350,000 locations and found the traits AI search engines reward. Here's what changed for local SEO.
AI in Marketing
Only 4 of 26 Authors Fixed AI Brand Errors—Here’s the Fix
One AI citation isn't visibility. Ahrefs' Constance Tan shows how to track prompts, audit owned pages, and fix wrong AI brand mentions.
SEO
SEO Planning for AI Overviews: A 6-Step Roadmap
A six-step framework to build an SEO content roadmap that wins citations, not just rankings, in AI Overviews and LLM search.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
SEO
Common Structured Data Mistakes That Hurt AI Visibility
Checklist schema, conflicting prices, and missing @id references are confusing AI search. Here's how to build an entity strategy instead.
