AI in Marketing
AI Rewired Your Buyer. Most Marketing Teams Haven’t Noticed
Pew finds half of US adults now use AI chatbots. Buyers arrive mid-decision, the shortlist is written without you, and click metrics miss the influence.
AI search.
SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
SEO
43-Point SEO Checklist Expands to AI Search
Semrush's 43-point SEO checklist now spans AI Overviews, ChatGPT, and Bing Copilot. Here's what to audit first.
SEO
Mine Your Customer Conversations for AI Search Citations
The exact phrases that earn AI search citations are hiding in your call logs, chats and tickets. Here is how to turn them into AEO content.
AI in Marketing
Google’s AI Publisher Payouts Leave Some Sites Under $1,000
Google's AI contribution pilot pays about 100 publishers, but several small sites are earning under $1,000—while ads start mimicking free listings.
AI in Marketing
The 5 AI Search Metrics That Actually Move Pipeline
Why rankings and organic traffic can mask a collapsing AI search pipeline—and the five metrics that expose real buyer demand.
AI in Marketing
AEO vs SEO: Rank on Google, Get Cited by AI
Search now runs on two fronts: Google's results pages and AI answers. Here is where AEO and SEO overlap, where they split, and what to change.
SEO
Google AI cites Lily Ray’s own site as proof of SEO title
Google's AI answer affirmed Lily Ray's SEOktoberfest win the same day, citing only her consultancy—and exposing how AI trust works.
SEO
How Enterprise SEO Teams Can Measure AI Overviews and LLMs
A new STAT webinar breaks down how enterprise SEO teams can track AI Overviews, AI Mode and LLM visibility when rankings no longer tell the full story.
SEO
Google: AI Search Rewrites the Rules for Local Listings
Google says conversational AI queries now demand complete, consistent local data. Here are five fixes for multi-location brands.
