Digital Marketing
ChatGPT Ads CPA 15.3% Below Weight Watchers’ Benchmark
DoubleVerify adds ChatGPT Ads to Rockerbox attribution and shares Weight Watchers' 15.3% lower CPA, but spend, dates and benchmark remain undisclosed.
ChatGPT Ads.
AI in Marketing
OpenAI Tests Visual Ads in ChatGPT Image Generation
OpenAI will test clearly labeled visual ads inside ChatGPT image generation with U.S. advertisers, alongside new measurement and brand-safety tools.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
OpenAI to test visual ChatGPT ads as weekly users hit 1.2B
OpenAI will trial a picture-led ChatGPT ad unit inside image creation, expand measurement to 18 vendors, and run brand-safety pilots with DoubleVerify and IAS.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
AI in Marketing
StackAdapt Forum Puts ChatGPT Ads Center Stage
StackAdapt's virtual Innovation Forum puts OpenAI's monetization VP on stage and raises hard questions about AI effectiveness.
Digital Marketing
ChatGPT Ads CTR Tops 1% in Four Markets, Not the US
Graphite's new State of ChatGPT Ads report puts click-through rates between 0.6% and 1.91% in nine markets. Here's what early data means for media buyers.
AI in Marketing
CallRail Adds ChatGPT Ads Attribution for SMBs
CallRail's ChatGPT ads integration lets SMBs and agencies attribute calls, texts and forms to AI ad campaigns and feed conversion data back to OpenAI.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
