AI in Marketing
ChatGPT Ad Visits Earn $0.89 vs $2.45 for Search
A new working paper values U.S. ChatGPT ad visits at $0.89 against $2.45 for paid search, and sets a $0.26 parity CPC. Here's the math to test.
ChatGPT Ads.
AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
AI in Marketing
ChatGPT Ads Auto-Edits Copy by Default from Today
OpenAI is switching on automatic creative enhancements by default for ChatGPT Ads. Here's what changes without approval, and how to protect UTMs.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
AI in Marketing
ChatGPT Ads Hit $1B Run Rate: Inside the LLM Ad Stack
OpenAI breaks down how ChatGPT Ads selects and serves ads separately from answers, plus why winning an auction doesn't guarantee impressions.
AI in Marketing
ChatGPT Ads expands to 89 countries and 100K advertisers
OpenAI expanded ChatGPT Ads to 26 more countries, taking the ad surface to 89 markets and a cumulative 100,000 advertisers. Here's what marketers need to know.
AI in Marketing
100,000 ChatGPT advertisers face default ad rewrites
OpenAI is switching on creative enhancements for ChatGPT ads by default, letting copy, images, languages and URLs change without approval.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
