Digital Marketing
The Data Saver, the Binger, the Kirana and Dadi’s First Call
What the data saver, midnight binger, kirana owner, creator and a grandmother's first video call reveal about India's data habit.
Creator Economy.
Social Media
Jio Story: Regional Voices, One Shared Screen
Village calls, hostel Wi-Fi and festival feeds turned one connection into local culture. Here's what regional creators teach marketers.
Viral Campaigns
BGMI Sells Fun Over Skill in Soch Kum, Khel Maximum
How BGMI's new campaign lowers the barrier to entry for Indian mobile gamers by turning overthinking into a shareable, creator-friendly hook.
Digital Marketing
The Midnight Binger, the Kirana Cloud and Dadi’s First Video Call
Five everyday users show how 2016's data reset became a decade of habits: bingeing, kirana clouds, local creators and Dadi's first video call.
Digital Marketing
Partnership Ads Reach $10B Run-Rate: The 2026 Playbook
Meta's partnership ads hit a $10B revenue run-rate in Q1 2026. Here's how the format works, where it falls short, and what to watch.
Social Media
Only 17% See Sponsored Creator Posts as Authentic
A 2026 study shows 72% of adults say authenticity matters in creator content, but only 17% trust sponsored posts. Here's how to use UGC safely.
Digital Marketing
Creator Sues True Nutra Over 12 Reused Meta Ads
A creator says True Nutra ran 12 Meta ads using her face and four videos made for another brand. The case shows what unlicensed creative can cost.
Digital Marketing
Data Saver, Binger, Kirana Owner and Dadi’s First Video Call
The data saver, the binger, the kirana owner, the creator and Dadi's first call: how Jio's daily habits outgrew the data meter.
Social Media
Why a Smarter Link-in-Bio Tool Lifts Engagement 17%
Sprout Social's 2026 ranking of 8 bio link tools shows a 17% engagement lift from a native workflow. Here's how to choose.
Social Media
Jio Story: One Connection, Fourteen People and a Shared Pop Culture
How one shared connection turned cricket nights, web-series finales and wedding reels into a living-room ritual for Indian viewers and marketers.
