Digital Marketing
Facebook’s Own Data Exposes the 3x Ad Measurement Gap
Why your reported ROAS may be a modeled guess: Facebook's own experiment data shows observational lift estimates missing by 3x or more.
Google Ads.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
Digital Marketing
Adthena Tool Diagnoses Why Search CPCs Spike
Adthena's Decision Intelligence pairs your Google Ads account with competitor auction data to rank fixes for rising CPCs and falling conversions. Here's what marketers should know.
Digital Marketing
Typeface Pushes Brand Rules Into ChatGPT and Claude
Typeface's Arc release turns brand guidelines into rules that work inside ChatGPT and Claude, then routes Google Ads results back into creative.
AI in Marketing
ChatGPT advertisers climb 65% as AI Overview queries shrink
Adthena’s September 2026 data pulse finds ChatGPT advertiser count up 65% in eight weeks, while Google AI Overview ads now skew short-tail.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
Digital Marketing
Why a Campaign Passes Through a Dozen Systems Before It Runs
PPC Land's latest game visualizes ad ops complexity: a campaign touches a dozen systems before launch. Here's what marketers should audit.
Digital Marketing
What the Learning Phase Actually Costs Advertisers
Meta, Google and TikTok each set different conversion thresholds before automated bidding stabilizes. Here's how to stop resetting the clock.
Digital Marketing
Dentsu India Appoints Sarangi to Lead Performance Studio
Dentsu India taps Archisman Sarangi to build a creative-led performance studio, making creative production the new lever as ad buying automates.
