E-commerce
Google Merchant Center: The Feed That Runs Shopping Ads
How Merchant Center controls product eligibility, feed freshness, AI visibility and Google Shopping performance in 2026.
Google Ads.
AI in Marketing
Google’s AI Lead Is Slipping—and Search Revenue Is Why
Gemini 3.5 Pro is still missing months after its promised June launch, and the pattern behind the delay matters for every marketer running Google surfaces.
Digital Marketing
Google Business Profile Now Feeds Gemini, Ads and Analytics
Google's free local listing now shapes Gemini answers, local ad formats and Analytics reporting. Here is what changed and what marketers should fix first.
AI in Marketing
Cardinal Digital Marketing Debuts OmegaHealth AI Growth OS
Cardinal Digital Marketing launches OmegaHealth, an AI growth operating system for healthcare marketers, and a free summit with Google and provider brands.
Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
AI in Marketing
Google’s AI Publisher Payouts Leave Some Sites Under $1,000
Google's AI contribution pilot pays about 100 publishers, but several small sites are earning under $1,000—while ads start mimicking free listings.
Digital Marketing
Google Analytics Adds App Conversions to Cross-Channel Reports
Google Analytics now shows app conversions in cross-channel reports for Google Ads importers, but app credit stays paid-only.
Digital Marketing
Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027
From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
Digital Marketing
Lead Scoring Is Now a Bidding Signal, Not Just a Sales Filter
Lead scoring has moved from a CRM hand-off rule to a paid media bidding signal. Here's what performance marketers need to do differently.
