Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
Google Ads.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
Digital Marketing
Google Ads will auto-apply website coupons from Oct 12
Google Ads starts pulling discount offers from advertiser sites into eligible Search and Performance Max campaigns on Oct 12. Here's the opt-out and the risks.
Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Digital Marketing
Your ROAS Is a Dial, Not a Verdict
ROAS weighs every sale by value, but platform attribution, margin and 2026 bidding changes decide whether the number means profit or just activity.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Google Site Kit Auto-Tracks Conversions From 8 WordPress Plugins
Google Site Kit's Site Goals is live for all WordPress sites, auto-detecting checkouts, add-to-carts and form leads from eight plugins and sending them to Analytics.
Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
SEO
Google Scaled Content Abuse: What Marketers Need to Know
Google's scaled content abuse policy now hits AI, human and templated pages built to rank. Here's how enforcement works and what to prune.
