Digital Marketing
Your Next AI Clicks Start in Customer Calls
Call transcripts hold the questions and objections your content and AI prompts are missing. Here's how to turn them into qualified leads and better content.
Google Ads.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
Lead Gen Forms: LinkedIn’s 121% ROAS Format Has a Quality Catch
Pre-filled LinkedIn and Meta lead forms raise volume but can lower intent. Here's how to run them without buying weak B2B leads.
Digital Marketing
Google-Listed Ad Vendor Delivered Spyware to 45 Devices
Google-listed ad vendor Discover-Tech delivered Candiru spyware to at least 45 Al Jazeera devices via targeted programmatic ads, Citizen Lab found.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
Digital Marketing
Google Ads API v26 Adds 15 Search Lift Metrics, PMax
Google Ads API v26 adds 15 Search Lift metrics and Local Services PMax creation. Here's the code and campaign changes to check.
Digital Marketing
Google Ads Data Manager drops hashing on November 16
From November 16, Google Ads Data Manager will accept encrypted first-party data by default and normalize it inside a TEE, changing match accuracy and governance.
Digital Marketing
Google cuts ad vendor after 45-device spyware attack
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.
Digital Marketing
After 10,000 Articles, PPC Land Turns Budgets Into a Game
PPC Land's new game asks readers to follow the budget and spot who really runs the account. Here's why that drill sharpens performance marketers.
Digital Marketing
Customer Match in 2026: the 540-day rule and beyond
Google Customer Match now runs through one API, caps list membership at 540 days and accepts IP addresses outside Europe. Here's what to audit first.
