Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
Google Ads.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
Digital Marketing
Google Ads Opens In-Account Path for Gambling Certification
Google Ads adds an in-account route for online gambling certification, rolling out from October 2026. Existing form and rules remain.
Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
AI in Marketing
Smart Bidding’s 18% Query Lift Comes With New Limits
Smart Bidding can now find 18% more query categories, but an August 2026 change pushes budget-capped campaigns toward their targets. Here's what to fix.
Digital Marketing
Google Ads PM: Budget and Target Changes Don’t Trigger Learning
Google Ads PM Tal Akabas says changing a stable campaign's budget or target does not reset learning. New rollouts hit promotion mode and more.
Digital Marketing
Google Says Tag Gateway Lifts Demand Gen Conversions 20%
October's Demand Gen Drop pushes first-party data, but the 20% uplift rests on a footnote readers can't see and Google's own internal math.
Digital Marketing
Last-Click Attribution Undervalues Ads by 31%
Full-funnel measurement combines attribution, lift tests and mix models to reveal what last-click reporting misses. Here's how to build the stack.
Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
