Digital Marketing
Google Ads API plans 25 versions by end of 2027
Google Ads API shifts to two releases per month from v26, with 25 versions scheduled through 2027. Breaking changes and sunsets stay unchanged.
Google Ads.
E-commerce
Google stops blocking low-quality product images in Shopping
Google now lets products with blurry or pixelated images keep showing in Shopping ads. The 500 x 500 px minimum still arrives January 31, 2027.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
Digital Marketing
Local Services Ads Fold Into Performance Max: A Practical Guide
Google's pay-per-lead local ads are becoming a Performance Max type. Here's what changes, what survives, and where to focus.
Digital Marketing
LSArespond tops 2,000 users as Google bills missed LSA calls
LSArespond has passed 2,000 active users, but the story is Google's shift of Local Services Ads into Performance Max and billable missed calls.
Digital Marketing
Cancel searches: PPC leads at 18% lower CPA
One SaaS account's 'cancel [competitor] contract' keyword delivered a 15% CTR and roughly 18% lower CPA. Here's how to find demand inside frustration.
Digital Marketing
Google Ads Allows Different Business Names Under 3 Conditions
Google Ads will allow business names to differ from destination domains in limited cases. Here are the three conditions, who's excluded, and what to check first.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
The $50 Incremental Purchase Behind a $7.50 CPA
A worked conversion lift example shows a reported $7.50 CPA was really $50 per incremental purchase. Here's how to audit your ad numbers.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
