Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
Google Ads.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
Digital Marketing
Google DV360 drops 17 sensitive category exclusions
Google's Display & Video 360 removed most native sensitive category exclusions on October 1, leaving buyers with tiers, themes and third-party tools.
SEO
Google Local Pack Is 22% Paid on Mobile
Google's local pack is no longer purely organic. Sponsored listings jumped from under 3% to 22% of tracked mobile keywords. Here's what to change.
Digital Marketing
More than 480 million publisher pages blocked by Google in 2025
A MonetizeMore webinar warns that invalid traffic can erase unpaid Google ad revenue overnight. Here's what publishers should watch.
Digital Marketing
Google’s Prediction Ad Ban Hits Fifth State: Connecticut
Google's prediction market ad ban hits Connecticut immediately, making it the fifth excluded state. Here's what marketers must update.
Digital Marketing
Google Ads Opens Colombia Lottery Ads as List Reaches 8
Google Ads will let CNJSA-authorized lottery operators in Colombia advertise online from October 21. Certification timing and compliance are tight.
Digital Marketing
Suppression Audiences: The 540-Day Rule That Quietly Refills Ads
A suppression audience stops ads reaching buyers, opt-outs and staff. Here's why the 540-day Google limit quietly refills your prospecting.
Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
