AI in Marketing
Google and ChatGPT Disagree on Top Brand in 35% of Buying Topics
Bluefish says Google and ChatGPT name a different top brand in 35% of 5,810 buying topics, and it now turns that gap into paid media briefs.
Google AI Mode.
SEO
ChatGPT traffic is 0.62% of Google’s—build Connected Apps
Marie Haynes says Google's Connected Apps Platform, not ChatGPT mentions, is the real AI search opportunity. Here's what the docs actually allow.
AI in Marketing
Google Opens 50+ Connected Apps Preview for AI Mode and Gemini
Google's Connected Apps public preview is open. Here's how developers apply, what the policy bans, and why it matters for AI search distribution.
SEO
Reddit Loses 1M+ Weekly Search Referrals to Google AI Mode
Reddit lost more than 1M weekly search referrals in October as Google AI Overviews expand. Here's what the login-only test means for SEO teams.
AI in Marketing
Google AI Mode Passes 1B Users as Generative UI Goes Global
Google's generative interface is now global in AI Mode, which passed 1 billion monthly users. Here's why brands face a Booking.com-style choice.
E-commerce
Shopify Auto-Enrolls Eligible Stores in AI Shopping Channels
Shopify now signs eligible stores up for new AI shopping apps by default. Here's what that means for checkout, tracking and Meta's future cut.
AI in Marketing
Diploria AI: See How Brands Appear in ChatGPT and Gemini
Sydney-built Diploria AI tracks brand visibility across 12 AI engines, from ChatGPT to Google AI Mode, and turns answers into an action plan.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
SEO
Study: Google AI Mode Cuts Clicks and Hurts Search UX
UPenn and Northeastern field experiment finds Google AI Mode reduces publisher clicks and user satisfaction while removing AI Overviews boosts clicks.
SEO
AI Search Intent Shift: What 2 New Studies Tell Marketers
Two new studies show 68% of Google searches end without a click and why questions trigger AI Overviews 92% of the time. Here's what to change.
