Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Performance Marketing.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
Digital Marketing
YouTube Chart Flip Shows One-Week Hits Aren’t Trends
A 154.9M-view debut fell 78.9% in one week. YouTube's latest chart reversal shows media buyers why rank is not the same as momentum.
Digital Marketing
Creative Is the Last Lever Marketers Still Control
A new PPC Land explainer maps the creative asset from file to impression — and shows why only 3.6% of marketers actively optimize the thing they say matters most.
Digital Marketing
Facebook’s Own Data Exposes the 3x Ad Measurement Gap
Why your reported ROAS may be a modeled guess: Facebook's own experiment data shows observational lift estimates missing by 3x or more.
Digital Marketing
Google Customer Match Adds Raw IP and Timestamp Uploads
Google Ads now lets advertisers upload unhashed IP addresses and interaction timestamps to Customer Match, with EEA, UK and Switzerland carved out.
Digital Marketing
Adthena Tool Diagnoses Why Search CPCs Spike
Adthena's Decision Intelligence pairs your Google Ads account with competitor auction data to rank fixes for rising CPCs and falling conversions. Here's what marketers should know.
Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
