Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
Performance Marketing.
Digital Marketing
Taboola’s Realize ID Claims 2.4x Lift Without Key Details
Taboola's Realize ID claims up to 2.4x conversion efficiency, but the metric, baseline and data handling remain unclear. What should marketers ask first?
AI in Marketing
ChatGPT advertisers climb 65% as AI Overview queries shrink
Adthena’s September 2026 data pulse finds ChatGPT advertiser count up 65% in eight weeks, while Google AI Overview ads now skew short-tail.
Digital Marketing
Netflix Sets March 1, 2027 for Nine EMEA Ad Markets
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.
Digital Marketing
Seller-Defined Audiences Become Curated Audiences: A Marketer’s Guide
PPC Land's explainer breaks down seller-defined audiences, now called Curated Audiences: how taxonomy codes move in bid requests and what marketers should verify.
Digital Marketing
Smartly Adds LinkedIn Ads for AI Creative and Video
Smartly says LinkedIn Ads now runs from its unified ad platform. But without pricing, formats or measurement details, B2B teams have homework to do.
Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
AI in Marketing
AI Ads Move From Toy to Tool at Brandweek 2026
Higgsfield's Brandweek 2026 Adathon winner shows AI can cut time and budget while human storytelling stays the deciding factor.
Digital Marketing
Microdrama: The Vertical Ads Format Marketers Can’t Ignore
Scripted vertical serials are now a billion-dollar ad stack. Here's how microdrama monetises every cliffhanger and what performance and brand teams should test.
