Social Media
Social Commerce in the AI Era: Lessons from Brandweek 2026
TikTok agency leaders share how creator-driven social commerce feeds AI discovery and omnichannel growth at Brandweek 2026.
Performance Marketing.
Growth Hacking
CRO: Why More Traffic Won’t Fix Your Growth Problem
NP Digital finds 68% of revenue impact comes from conversion rate, yet 93% of teams still chase traffic. Here is how to fix your funnel.
SEO
AI Agents Will Game Your SEO Metrics If You Incentivize Wrong
MIT and Stanford research shows AI agents optimize whatever SEO metric you reward. Here's how to pair proxies with outcomes and gate pilots.
E-commerce
Google Switches On AI Mode Checkout for Shopify Stores
Google made native checkout in AI Mode and Gemini the default for matched Shopify stores. Here is what changed, who it affects and how to opt out.
Digital Marketing
What the Learning Phase Actually Costs Advertisers
Meta, Google and TikTok each set different conversion thresholds before automated bidding stabilizes. Here's how to stop resetting the clock.
Digital Marketing
Meta Starts Lifting Its 250-Ad Page Cap in Some Accounts
A partial Meta test shows a 286-ad account still delivering past the 250-ad Page cap. Here is what it means for creative testing.
AI in Marketing
DS Group’s DCODE 2.0 Puts AI at Marketing’s Core
DS Group, WPP Media and MICA launched DCODE 2.0, an open-access playbook weaving AI into search, paid media, performance and creative.
Digital Marketing
Dentsu India Appoints Sarangi to Lead Performance Studio
Dentsu India taps Archisman Sarangi to build a creative-led performance studio, making creative production the new lever as ad buying automates.
Digital Marketing
Google Hit With €403M Location Data Fine: What Marketers Need to Know
Ireland's DPC fined Google €403m over location data handling. Here's what the ruling means for ad targeting, measurement and consent.
Digital Marketing
Google Fined €403m Over Location Tracking in GDPR Case
Ireland’s DPC fined Google €403m over Android location tracking first flagged in 2018. Here’s what the decision means for advertisers.
