Social Media
Social Media Competitor Analysis Tools for 2026
Benchmarks turn your social numbers into decisions. Here are the 2026 tools and metrics that help you spot gaps, track share of voice, and plan smarter.
Performance Marketing.
AI in Marketing
GenAI Creative Tools Cut Ad Production Costs
At Brandweek 2026, Higgsfield AI showed how agentic creative tools can speed up ad testing and cut production costs without replacing human ideas.
AI in Marketing
Fintech AI Visibility: Why Category Focus Wins
New analysis of 68,334 AI answers shows fintech brands win by owning a category, not chasing volume. Here's what marketers should do.
Social Media
MCM’s 2-Step TikTok Strategy: 25x Followers, 14:1 ROAS
MCM grew from 10,000 to 250,000 TikTok followers, then added paid targeting and pixel tracking to deliver a 14:1 ROAS and 1,405 US purchases.
Digital Marketing
The Auction Is the Easy Part of a Media Buyer’s Week
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
AI in Marketing
MurphyCobb Launches Amplify to Vet AI Ad Production Tech
MurphyCobb spins out vendor-neutral Amplify to help brands test AI, digital twins and automation before scaling ad production.
Digital Marketing
Google Analytics Now Supports Hostname Include Filters
Google Analytics rolls out hostname include filters, shifting from exclude lists to approved domains for cleaner data. Here's why it matters.
Digital Marketing
Why Nobody Buys Media Without a Rulebook
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
AI in Marketing
Shopify CEO: AI Slop Grenades Shift Work to Coworkers
Lütke warns that unchecked AI output creates slop grenades that push review work onto teammates. Here's what marketing teams should do.
