Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
Performance Marketing.
Digital Marketing
Google Analytics Adds Hostname Include Filters
GA4 now supports hostname Include filters, turning an exclude-only control into an allowlist. But missed hostnames mean permanently lost data.
Digital Marketing
Dentsu India Opens Performance Studio in Bengaluru
Dentsu India's new Bengaluru unit combines AI creative production, performance media and measurement under one data-led loop to scale campaign assets.
Digital Marketing
Dentsu India Opens Creative-Led Performance Studio
Dentsu India's new Bengaluru studio merges creative, AI production and media to deliver 1,000+ assets monthly under Performance Marketing 3.0.
E-commerce
Amazon Blocks Meta’s Muse AI From Shopping on Its Store
Amazon is blocking Meta's Muse AI agent from its store, warning that unauthorized agents violate customer terms and create data security risks.
AI in Marketing
AI 100: India’s Agency Leaders Putting AI to Work
A new AI 100 list highlights India-based agency leaders turning AI into strategy, creative, and media results. Here’s what growth teams can learn.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India launches a creative-led performance studio, pairing AI production with shared data to ship 1,000+ ad assets monthly.
Digital Marketing
Dentsu India Opens a Creative-Led Performance Studio
The new Bengaluru-based practice connects creative strategy, AI production, media and measurement—with a target of 1,000+ assets a month.
Digital Marketing
Dentsu India Launches Creative-Led Performance Studio
Dentsu India opens a Bengaluru production hub and Results in a Box model to connect creative, AI production, media and measurement.
Digital Marketing
Amazon High Velocity Events: CPC, Deals and Deadlines
Amazon high velocity events change CPCs, deal floors, and inventory deadlines. Here's how to plan Prime Big Deal Days and Black Friday.
